Multichannel Marketing: Three Tactics to Cut Costs Across the Board
If you’re looking for potential savings across your company in light of the upcoming postal rate increase, here are some areas where you always can cut costs:
Outbound freight: Don’t be afraid to request a discount from your current carrier. You should at least be able to get a lower cap on the current fuel surcharges. Track your carrier’s performance and request a refund for all late deliveries.
Credit card processing: Call your current credit card processor and request a discount. It will most likely match anything you find in the marketplace.
Circulation: Identify your Web-only customers and don’t mail them a catalog.