Multichannel Marketing: Planning 2010: The Game Has Changed
For most multichannel retailers, developing marketing plans and budgets for 2010 is a daunting task. After two years of tough economic climates that meant sales reductions and downsizing for many, now’s the time to build a plan for another — perhaps better, yet uncertain — year.
- Should search engine marketing (SEM) budgets grow?
- Should you jump on the bandwagon of social media?
- Should you expand your catalog circulation?
- If you’re a store retailer, how can you drive traffic?
Irrespective of how you forecast next year’s economy, the past two years have accelerated the evolution of multichannel marketing. Your plan for 2010 should adopt cutting-edge strategies and new techniques that provide the highest return on investment and let you master today’s new marketing realities.