Multichannel Attribution and Today’s Catalog Circulation Issues

Multichannel attribution can be considered the most complicated and dangerous issue facing catalog circulation managers. Cutting programs with indirect results can lead to the loss of customers or profits. It's important to have an integrated contact strategy, but creating one can be overwhelming. Below is a checklist of questions and solutions you should consider when taking your next step forward. (Check out the PowerPoint presentation in the "Related" content box for additional information.)