Most E-commerce Execs Plan More Onsite Merchandising in 2006
Onsite merchandising is the top initiative planned by 75 percent of e-commerce executives to improve site performance, according to the Annual Merchant Survey conducted by e-commerce consultancy The e-tailing group. Among other data revealed by the survey of 190 senior e-commerce executives:
* 70 percent of e-commerce executives plan to add or improve onsite search to improve Web sales; down from 77 percent last year.
* 64 percent plan to redesign or upgrade their sites; level with last year’s survey.
* 60 percent plan to devote resources to content development; up from 53 percent last year.
* 50 percent plan to overhaul the online shopping cart; up from 33 percent last year.