Moroccanoil Names JuE Wong New CEO

Moroccanoil has announced former Elizabeth Arden President JuE Wong as its new chief executive, effective immediately. Wong will be responsible for leading continued expansion in high-growth channels, such as travel retail and e-commerce, which will pave the way for an increasingly diverse omnichannel consumer experiences, the company says.

Moroccanoil hopes that Wong’s global business expertise will further advance the brand’s profile and position within the "prestige beauty category," as well as "ignite accelerated growth worldwide."

“I’m looking forward to implementing the next phase of our multipronged growth strategy through innovation, multimedia digital advancement and a creative omnichannel approach,” Wong told TRBusiness.