On the Web: An E-Commerce Holiday Checklist, Part 2

Thrust Emails
Seed your list. Set up five mailboxes to 10 mailboxes at Gmail, Yahoo, Hotmail, AOL and anywhere else you can. Don't open the seed emails (i.e., the ones you send to yourself). This tactic will give you a good indication as to where your emails are being delivered — inbox, spam folder or trash. Do this in-house; don't ask your provider to do it for you.