How to Move From Traditional to Automated Retail Management
Finally, automated retail management strengthens brand perception across multiple platforms and touchpoints. It empowers and engages employees — your best brand advocates to begin with — and creates a consistent and seamless customer experience across your online and brick-and-mortar stores.
How to Implement Automation
Are you ready to implement an automated retail management system? Start with these three strategies:
1. Empower employees. Most retailers are overly concerned with molding customer behavior through technology, but changing your employees’ behavior is the best way to alter your customers’ behavior. Look for easy solutions that will simplify your employees’ roles and, by extension, your customers’ experiences.
2. Don’t try to fix everything at once. Analyze common problems across your retail stores, and see whether you can adopt better technologies to resolve inventory, store readiness or cleanliness issues. Once you know that a change moves the needle forward, you can tackle problems on a larger scale.
3. Scrutinize and shift your investments. Implementing automation software might seem like a costly endeavor, but automated management is an investment that can reduce costs and return higher profits when it’s properly implemented. Make sure every technology has a direct impact on sales. If you’re investing in analytics to give you insight but not technologies to help organize your workforce and measure execution, you might be wasting time and money.
Traditional retail management is a rearview mirror approach based on checklists, self-accountability and long-term performance. By retaining a top-notch workforce and training employees to use the technology, you can pull back the curtains on the brand vision, reduce inefficiencies, maximize profits and continue investing in the customer experience. Get in the driver’s seat with automated retail management and start delivering a better experience now.
Sam Bahreini, a seasoned operations officer and agile entrepreneur, is co-founder and COO of VoloForce, a company that helps enterprise retail brands understand organization implementation through automation and simplification.