Mobile Mania: Wal-Mart's Multichannel App, a New LinkedIn Discussion

By Alex and Er Schwartz

Hello all! Welcome to another week of "Mobile Mania," where we select a retailer and discuss its approach to mobile strategy and integration. Many retailers have developed multichannel apps designed to complement the in-store shopping experience. Today we’ll take a look at Wal-Mart’s multichannel app for Android and iPhone.

Wal-Mart's app has a lot of great features that make the in-store shopping experience better. The “Smart Shopping List,” for instance, allows you to budget for your shopping trip and can even locate items using aisle location. Also included is a built-in barcode scanner that allows you to check the latest price of an item.

How does Wal-Mart’s app compare to other multichannel apps that you’ve tried? What do you think of the multichannel app platform in general? Let us know your thoughts by commenting on our LinkedIn page. We look forward to hearing from you!