Miles Kimball Chief Offers Recession Survival Pointers

Until just recently, one of the last places you’d expect to be a source for how to stay current and relevant would be the stodgy, old Miles Kimball Co. The Oshkosh, Wis.-based catalog marketer, which still receives a good number of orders via the mail from its primary audience of seniors, has thrived throughout the years by exuding a level of sameness in its catalogs year in, year out — giving it an old-fashioned look. A glance at the cover of a Kimball catalog might leave you shuffling around for a copy of your “Andy Williams Sings Rodgers & Hammerstein” album, circa 1958.