Miami HEAT Facebook Store is Red Hot
Despite losing the NBA Finals this week to the Dallas Mavericks, the Miami HEAT enjoyed a very strong season - both on and off the court. The HEAT teamed up with Milyoni, a Facebook commerce platform provider, to become the first NBA team to add an integrated store to its Facebook fan page. Milyoni's Conversational CommerceT platform allows over 80 million Facebook fans of brands such as the NBA, Warner Brothers and the Miami HEAT to connect and engage with one another. The HEAT alone have more than 3 million Facebook fans.
The Miami HEAT Facebook store has experienced extreme success, especially with the merchandise for LeBron James and Dwayne Wade. The most popular item in the store is the El HEAT T-shirt. The most influential players for the store have been Wade and James, who are currently neck and neck for the best seller.