Merchandise, Talent, Inventory, Brand Extension, PR and More Highlight NEMOA Session
“Even at its low cost it may not be worth it to a company even for the opportunity for sale at a great margin,” Mollo said, citing the costs associated with storage and overstock.
With a parting takeaway thought for the audience, Egbert said catalogers need to manage backward from the one thing customers say they love most about their brands. In essence, focus on the aspects of the company that aren’t as highly regarded first, whether they be creative, order fulfillment, product selection or others, working back to their strengths. This creates a complete and satisfying experience for customers.
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.