Merchandise Spotlight: Power Grills

According to Jeff Ryan, a senior copywriter at Via and a 19-year veteran of L.L. Bean, today’s grill merchants need to point out benefits like stainless-steel construction, burner capacity and easy cleaning. To appeal to the modern grill market, Ryan says copywriters also should mention grill size; how many people can cook on the grill at once; the number of auxiliary burners; durability; and if the unit has an adjustable flame for cooking different kinds of foods at different temperatures.