Merchandise: Bathrobes Remain a Classic

Copy

Copy needs to create a mood so the buyer envisions putting on the robe. Burden Litle says that Lands’ End’s copy is very inviting. The catalog reads, “It’s pure plush Polartec 200, brushed on both sides for extra loft and warmth, ready to shrug off the shivers even if you live at the North Pole.” The Polartec brand is associated with quality and exclusivity.