Maximize Sales With a Complementary Catalog/Web Relationship

The economics of finding Web-generated customers searching to meet specific interests are often more favorable than those obtained by direct mail prospecting. Shoppers have become more adept at locating products using various Internet capabilities, such as search engines and product syndicators of catalog content (e.g., Shop.com, AOL Shopping, Yahoo Shopping, Froogle). The customer is efficiently driving the process through his/her own interests and needs, rather than waiting to be found randomly by catalogers.