How to Set Sail on the Seas of Social Media
Marketing becomes a loop that includes every contact point from introduction to order fulfillment. Employees from all channels and departments work together to provide consistently excellent customer experiences. Success measurements for this level include:
• interdepartmental meetings focus on improving the customer experience without animosity;
• resource allocation based on customers' needs;
• customer satisfaction is at an all-time high;
• employee turnover is minimal;
• a systematic approach to matching service with customers; and
• all channels, departments, tools, systems and employees working together for the common goal of serving customers while generating profits.