Majority of Catalogers Offer Loyalty Programs for Free

According to a recent loyalty marketing survey from the Direct Marketing Association in partnership with the loyalty marketing publisher COLLOQUY, 66.7 percent of catalogers offer their loyalty programs to customers for free. The survey polled 250 respondents from the catalog; supermarket and grocery store; hotel and restaurant; retail and department store; and bank and credit card industries. Here are some more findings of the survey.