Macy's has reaffirmed its commitment to Thanksgiving Day shopping, announcing yesterday that it will open its stores an hour earlier this year. The retailer plans to open at 5 p.m. on Thanksgiving, with most Macy's stores closing at 2 a.m., and then reopening at 6 a.m. Friday. Macy's cited "ongoing customer interest in shopping on Thanksgiving" as the reason for its decision to keep its stores open on the holiday.
Total Retail's Take: Macy's is bucking the growing trend of stores closing on Thanksgiving Day. Perhaps the department store chain sees an opportunity to gain market share with less competition open on Thanksgiving, because let's face it, there are going to be people willing to shop on Thanksgiving. And while we may not be out there shopping on Thanksgiving (I certainly won't be), there are people that will. Macy's is hoping they'll come to its stores.