Macy's Embraces Omnichannel Commerce

In today's online retail environment where next-day and same-day shipping is quickly becoming the norm rather than the exception, retailers are being forced to come up with innovative solutions to meet the needs of want-it-now customers. For Macy's, leveraging its national infrastructure of 800 brick-and-mortar stores to serve as fulfillment centers was its solution. The company piloted its ship-from-store program three years ago in 30 stores in select markets. Following a successful pilot, Macy's rolled out the program to nearly all of its 800 store locations.