Macromark Launches Print Media Services Group
Brewster, NY – March 18, 2009: Macromark, Inc. announced today that in conjunction with the Steve Wexler Creative Group, the company has formed a new Print Media Buying and Creative Services Group, established to help clients explore magazine, newspaper and FSI advertising opportunities. The new division will provide media planning and research, media buying, creative design, copywriting and print production services.
“More than ever, direct marketers must consider every possible avenue to lower their acquisition costs and improve their ROI”, states Macromark CEO & President, Dave Klein. “Print media is a natural progression for us. Not only have we provided clients with list brokerage services for 20 years, with Steve’s creative expertise, we’ve developed numerous direct mail pieces and have literally launched dozens of direct marketing businesses”.
The company can provide an end to end print media solution, handling every function associated with space advertising or can assist clients just in areas where they need help or will benefit from Macromark’s collective buying power.
Steve Wexler, widely recognized as “America’s leading direct mail copywriter”, sees significant correlation between direct mail and newspaper/magazines. Says Steve, "In this down economy it is essential for companies to open every revenue window possible. Print gives you the opportunity to cast a wide net and bring in new qualified prospects better than any other medium I know of. And when combined with a strong direct mail presence --- the team is unbeatable!"
The creation of the Print Media group represents Macromark’s third significant divisional expansion within the past 12 months. In April, 2008, the company established a dedicated Online and Interactive Services unit and earlier this year, established its Data Services division.
For more information about Macromark’s Print Media Buying and Creative Services Group, please contact Ed Bocknik at 845-230-6341, edb@macromark.com or Anne Fay at 845-230-6348, annef@macromark.com.
About Macromark (www.macromark.com): Macromark, Inc. is a leading, highly reputable and progressive list management and brokerage company. Relying on an extremely experienced sales staff, aggressive marketing efforts and cutting edge IT support, Macromark will acquire new customers for you at the lowest possible cost and will maximize the revenue potential of your most valuable asset, your customer file. The company also provides key e-commerce, insert media, database marketing and print media services. Today, Macromark is recognized as one of the industry’s fastest-growing direct marketing companies with over 300 consumer and business-to-business clients, in the US, Canada and Internationally.
About The Steve Wexler Creative Group (www.wexdirect.com): Steve made his entrance into Direct mail with the famous Dr. Leonard's Health care catalog... not as a writer, but as a manager. Unfortunately he was terrible at it. However, instead of firing him, Leonard's shrewdly moved Steve into buying products for the company. Steve quickly realized that the success of a product was more dependent on the copy than the actual product itself. So he began writing to help sell the products he selected. It worked. So well in fact, Dr. Leonard's went from a $2-million dollar start up to arguably, the most successful senior's catalog of all time. And Steve kept on writing. Helping to build company after company...and creating some of the most successful catalogs, DM packages and ads, for some of the biggest names in the business. Now, with the help of partner Tom Brooks, a talented team of copywriters and a fully staffed art department, Steve runs one of the most successful DM copywriting firms today - churning out hundreds of major projects each year. A genuine DM success story.
- Companies:
- Steve Wexler Creative Group