Macromark Launches Print Media Services Group
Brewster, NY – March 18, 2009: Macromark, Inc. announced today that in conjunction with the Steve Wexler Creative Group, the company has formed a new Print Media Buying and Creative Services Group, established to help clients explore magazine, newspaper and FSI advertising opportunities. The new division will provide media planning and research, media buying, creative design, copywriting and print production services.
“More than ever, direct marketers must consider every possible avenue to lower their acquisition costs and improve their ROI”, states Macromark CEO & President, Dave Klein. “Print media is a natural progression for us. Not only have we provided clients with list brokerage services for 20 years, with Steve’s creative expertise, we’ve developed numerous direct mail pieces and have literally launched dozens of direct marketing businesses”.
The company can provide an end to end print media solution, handling every function associated with space advertising or can assist clients just in areas where they need help or will benefit from Macromark’s collective buying power.
Steve Wexler, widely recognized as “America’s leading direct mail copywriter”, sees significant correlation between direct mail and newspaper/magazines. Says Steve, "In this down economy it is essential for companies to open every revenue window possible. Print gives you the opportunity to cast a wide net and bring in new qualified prospects better than any other medium I know of. And when combined with a strong direct mail presence --- the team is unbeatable!"
The creation of the Print Media group represents Macromark’s third significant divisional expansion within the past 12 months. In April, 2008, the company established a dedicated Online and Interactive Services unit and earlier this year, established its Data Services division.