Low-Cost Tips to Boost Online Holiday Sales
There are several open source tools that make incremental changes to a website easier and faster by removing the complexity of implementing changes through back-end coding, thereby allowing retailers’ marketing and merchandising staffs to revamp the presentation of existing material within a website.
The traditional approach to making changes to a website has been to undergo a site redesign. However, it’s better to continuously make incremental and measured changes and let shoppers decide what works for them. This way retailers’ websites will evolve from what they think their customers want into what really works.
When making these changes to your website, at the outset create a baseline for measuring success and a checklist to ensure all departments are on the same page and working toward the same goals.