Lists & Media
Highlights for Children
Highlights for Children magazine provides kids between the ages of 2 and 12 “fun with a purpose.” The 871,000 12-month subscribers on this file have paid an average of $26 for a subscription.
Ninety-eight percent of these subscribers come generated via direct-to-publisher. Self-reported child’s age and gender selects available.
The base list price for the file is $95/M. ALC, (609) 580-2800, www.alcdata.com.
Fashion & Accessories
The more than 17 million individuals on this file are fashion-conscious men and women who strive to look good every day. They regularly purchase name-brand clothing and subscribe to fashion and beauty magazines. They have an average age of 44 and an average income of $48,000. Selects include travelers, home owners, electronics owners, investors, computer owners, marital status and more.
The base list price is $60/M. Midwest Direct Marketing, (913) 686-2220, www.midwestdm.com.
Princeton Exec. Bible Belt
The 574,650 12-month donors on this file live in America’s Bible Belt. They’re strong Christian conservatives who adhere to strong moral and social values. The average unit of sale is $49.95. Fifty percent of this file is female. Selects include geography, gender, credit card holders, Nielsen County and phone numbers.
The base list price is $80/M. Direct Network, (732) 821-7090, www.directnetworklists.com.
Medical Center — Doctors
This compiled list consists of more than 2 million doctors. Names may be selected by demographics, specialty area and license year. Speciality selects include anesthesiology, family practice, hospital, internal medicine, OB/GYN practice, pathology, pediatrics, podiatry, psychiatry and radiology.
The base list price is $80/M. Worldata, (561) 393-8200, www.worldata.com.
Stone, Clay, Glass and
Target 45,219 executives at 20,216 firms that manufacture concrete, glass, stone and clay for all 50 states. Selects include firms or executives, geography, company size, annual sales, job title, products manufactured, gender, and area code.
The base list price for this file is $110/M. Manufacturers’ News, (847) 448-7241, or go to
Adam Hersh Posters PIP
Your inserts can be placed in some of the 700,000 packages that go out annually from Adam Hersh Posters, a one-stop Internet shop for posters, art prints and frames. Customers are between the ages of 18 and 24, and each order is 100-percent credit card sold. Sixty percent of buyers are male.
The average unit of sale is $22. The maximum number of inserts is three.
The base insert price is $60/M. Adrea Rubin, (212) 983-0100, www.adrearubin.com. «