Lists & Media
CONSUMER
The Green Thumb Ladies Masterfile
The more than 10 million women on this file all are self-reported serious gardeners. They are mail order buyers who might be interested in offers for gardening publications; seeds, bulbs and nursery stock; herbs; gardening tools and accessories. The base list price is $75/M. The Big Lists, (201) 750-3222, www.thebiglists.com.
Williams-Sonoma — Families with Children
The more than 1.2 million buyers on this file have purchased from either the Pottery Barn, Pottery Barn Kids, PB Teen, Pottery Barn Bed & Bath, West Elm, Williams-Sonoma Home or Williams-Sonoma catalogs. These are upscale catalog, Internet and retail buyers of high-end home furnishings and accessories. Seventy-seven percent are female. The average unit of sale is $175. The base list price is $115/M. Specialists Marketing Services, (201) 865-5800, www.specialistsms.com.
Bird & Big Game Masterfile
The 7.6 million avid hunters on this file live for their hobby. They have an average income of $67,000 and an average age of 48. They generally spend their money on guns, ammunition, apparel and outdoor gear. Selects include multiple license holders, sportsmen who travel and environmental donors. The base list price is $75/M. Midwest Direct Marketing, (913) 686-2220, www.midwestdm.com.
Bass & Walleye Boats
Bass & Walleye Boats is a magazine dedicated exclusively to freshwater fishing boat owners. The 21,061 active subscribers are serious anglers and boat owners who paid an average of $12.97 for a subscription. Editorial content includes performance upgrades, maintenance how-tos, product reviews and buyers guides. The base list price is $95/M. Names and Addresses, (847) 465-1500, www.nai.biz.
The Lifestyle Selector
The Lifestyle Selector is a comprehensive database of self-reported consumer information. The more than 50 million individuals on this file have responded to consumer surveys and/or filled out product registration cards after they completed a purchase. Selects include gender, adult/child age, marital status, income, credit cards used, length of residence, home/dwelling type, education and more. The base list price is $70/M. Equifax Marketing Services, (800) 466-5897, www.equifaxmarketing services.com.
