Catalog Doctor: Sell More With Catalog Copy That’s Kind to Customers

#1234 Two each 6˝ and 8˝ $6.95
#1235 Two each 6.5˝ and 8.5˝ $7.95
#1236 Two each 7˝ and 9˝ $8.95
#1237 Two each 7.5˝ and 9.5˝ $9.95

What’s good about this copy?
• It’s clear;
• has a friendly voice;
• no hype;
• explains why burner covers are good;
• explains why these burner covers are even better; and
• says they’ll fit most burners.