Letter-Rate Catalogs Are Right for Today

The era of profuse consumption is over — smaller cars and skinny jeans are in. Similarly, retailers are pulling out all the stops to eliminate waste and reduce costs. Major catalog marketers nationwide have hopped on the “tighten your belt” trend, with an increased demand for smaller, letter-rate catalogs. Dropping millions of large catalogs to underperforming mailing lists is passé, while green design and consumer perceptions are hot, and postage is at an all-time high.