4 Tips to Increase Customer Retention
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I enjoy feeling like I'm friends with the store associates that help me. I'm not trying to get swag or have extra time to shoot the breeze, I just like being appreciated when I decide to make the trip. It makes me feel like the brand has my best interests at heart because they know me.
When I make a return visit to a given store, it feels great when the store associate remembers me and chats me up about my last purchase. This is what customers lack when they shop online — a human connection.
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Melissa Eisenberg
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