Leading DM Trade Groups Introduce Privacy Principles for Collection and Use of Behavioral Data
"Guided by the seven Principles we have announced today, the advertising community is developing one of the most comprehensive self-regulatory programs ever undertaken by the business community. The fast-changing online marketing environment is best addressed by a self-regulatory framework that is transparent, flexible and accountable to consumers' needs and concerns. On behalf of our 360 members, who collectively invest more than $200 billion annually in marketing communications, we look forward to jointly developing a comprehensive business system that respects and honors these Principles," said Bob Liodice, President and CEO, ANA.
"The Council of Better Business Bureaus is delighted to join this effort to provide solid guidelines and meaningful oversight of common sense Principles that should govern the business community as it collects and uses information to deliver advertising of interest to consumers," said Steven Cole, President and CEO, Council of Better Business Bureaus. "We think that what is most important about this effort is the real commitment by a broad coalition of businesses joining in to deliver a transparent and credible monitoring and enforcement program as a complement to the practical and consumer-friendly Principles. We look forward to working closely with the DMA and our other National Advertising Review Council partners to deliver a quality program."
"These Principles are an important step in developing a meaningful self-regulatory framework for companies advertising on-line and represent the culmination of many months of hard work," said John A. Greco Jr., President and CEO, DMA. "As a respected voice in Washington, D.C., and on behalf of our 3,400 members, we look forward to integrating these Principles into DMA Guidelines, which for 35 years have set the standard of best practices through our strict ethical guidelines for business."
"This historic collaboration represents businesses and trade associations working together to advance the public interest," said Randall Rothenberg, President and CEO, IAB. "Although consumers have registered few if any complaints about Internet privacy, surveys show they are concerned about their privacy. We are acting early and aggressively on their concerns, to reinforce their trust in this vital medium that contributes so significantly to the U.S. economy."