Case Study: Lead Apparel Grows its Business Online
This flexibility is important, as Lead Apparel offers 150,000-plus SKUs on its site. This allows shoppers to use a filter/drill-down search to help them find what they're looking for. Plans are also in the works for Lead Apparel to have more promotional functions on the platform to help it merchandise its extensive product lines.
When he looks back at how Lead Apparel developed its e-commerce website, Morris said “execution is usually much more important than a good idea. Get with a certified designer or developer to help make your e-commerce dream a reality. There are so many features, a new store owner may get overwhelmed and not use the platform to its highest potential.”