Industry Eye: Catalogers’ Updates
u Specialty retailer Genesco in October launched a catalog for its children’s shoe division, Journeys Kidz. The 20-page catalog initially mailed to more than 200,000 homes.
u Online pet gifts merchant Chimpfeet.com launched its first catalog in November. Online since July, the new, 32-page print catalog was mailed to 50,000 customers who had requested it.
u Jergens, a manufacturer of standard precision tooling components, in November launched its first Chinese language product catalog. The 500-page book was prepared and translated with the help of Chinese fixturing and design engineers, and coincides with the establishment of Jergens distribution and trading division in Shanghai, China.
u Maryland Correctional Enterprises, the manufacturing arm of Maryland’s Division of Correction, in November put its 182-page catalog online. Offering institutional clothing, bedding and furniture made by prison inmates, the catalog caters primarily to government agencies and Maryland nonprofit organizations.