Kroger announced this week it will begin offering mobile payments next year through a partnership with JPMorgan Chase & Co. The Cincinnati Business Courier reports the retail chain will offer a service known as Chase Pay at select stores and e-commerce programs next year.
“Technology is transforming our customers’ experiences and greatly influencing how we're re-imagining the store of the future,” Chris Hjelm, Kroger’s chief information officer, said in a news release. “Mobile wallets enable a more seamless shopping experience for our customers, and at the same time can help us drive cost out of our business.” Kroger has yet to identify the cities where the mobile payments service will be provided.
Total Retail's Take: Mobile payments have been a hot topic recently in retail. As supermarkets and the grocery industry move to different retail models, such as e-commerce and subscription commerce, its a good move to integrate technology into their brick-and-mortar stores. The accessibility of mobile has opened new doors for retailers, including partnerships such as Kroger's andJPMorgan Chase & Co. This partnership falls in line with Kroger's goal to create new customer value through digital and e-commerce operations.