Kohl's Names Former Best Buy Exec its New CMO

Kohl’s announced this week that Greg Revelle has been named the company’s chief marketing officer. Revelle will be responsible for Kohl’s marketing organization and overall marketing strategy, including the company’s focus on driving customer engagement through analytics, enhancing the loyalty platform, accelerating customer traffic and continuing to build Kohl’s overall brand position.

Prior to joining Kohl’s, Revelle was the chief marketing officer at Best Buy, where he was responsible for marketing, customer strategy, brand positioning, and execution across all channels and customer touchpoints. He led efforts to redefine Best Buy’s brand positioning and customer strategy, championed a shift to digital and personalized customer communications, developed sophisticated analytics capabilities, and drove significant growth in the company’s loyalty program. Prior to Best Buy, Revelle served as chief marketing officer at AutoNation.

“He's uniquely experienced in reaching customers in more relevant and personal ways,” Michelle Glass, Kohl's chief merchandising and customer officer, said of Revelle. “We're excited to have him lead our efforts in driving omnichannel traffic, building strong customer engagement, and leveraging data-driven insights to create powerful customer interactions. Greg and the marketing team will elevate and accelerate our loyalty and personalization efforts to help reach our goal of becoming the most engaging retailer in America.”