Knocking on Digital Neighborhood Doors for the Holidays

IP address zone solutions provide up to 15 times better hyperlocal targeting and more than three times the audience reach when compared to any other online targeting method. Turning each ZIP code or city into a segment allows retailers to target and serve the relevant subsegment of the population at each location. Therefore, retailers can expect to enhance reach and frequency and enrich the analytics of digital campaigns by targeting site visitors based on the same demographic and psychographic data used in other advertising mediums.

IP address zone solutions help retailers go from naughty to nice because they deliver more relevant content and messages right to consumers’ virtual doorsteps, helping to drive sales during the busy holiday season and beyond.

Rob Friedman is executive vice president and co-founder of Digital Element. Rob can be reached at rob@digitalelement.com.