Kmart Wants to Wish You and Yours a Merry ‘Birthday’

Last year, the retailer annoyed quite a few consumers by running an ad featuring a gingerbread and the tagline, "Don't let the holidays sneak up on you." Social media was in a fit and Kmart undoubtedly lost some customers. However, by continuing with the same ad schedule and format, Kmart has already created a social conversation about its brand, further increasing word-of-mouth publicity.