Kmart Wants to Wish You and Yours a Merry ‘Birthday’
While #Hallothanksmas appears to be consumers’ greatest pet peeve at the moment, it seems Kmart isn't the only retailer with Christmas on its mind. According to eBay, over 2.7 million searches for "Christmas" happened in August 2013. Consumers are concerned about the fewer shopping days between Thanksgiving and Christmas this year in addition to being wary from last year's shipping fiascos. According to the National Retail Federation, more than 40 percent of consumers start their holiday shopping before Halloween.
What are you thoughts on Kmart's holiday promotion strategy? Let us know in the comments section below.