Contributions to Profit: Plan for 2007, Part III
Tip: Ink-jet, along with their names and addresses, the number of points your customers need to reach the next reward plateau.
7. Conclusion. Your catalog mailings are there to generate future business. Solid circulation analysis and planning help you determine how often and how many catalogs to mail to a particular buyer group. Look at each group and do the math to determine your ROI.
Jim Gilbert is president of Gilbert Direct Marketing, and professor of direct marketing at Miami International University of Art and Design. Reach him at firstname.lastname@example.org.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.