Cover Story: Full Speed Ahead
As for email, it's long been an effective selling tool for J&P. The company sends several highly promotional emails a week offering the latest sale prices or discounts, as well as its latest product offerings. That's helped the company realize record sales for web-only campaigns this year. Email also works hand in hand with the print catalogs J&P mails, alerting customers when they'll receive them in their mailboxes.
As it continues its push online, J&P Cycles isn't leaving the foundation on which it was built: superior customer service based on personal relationships with its customers, regardless of channel. Whether it be a conversation with a sales rep at a motorcycle rally, a phone call to the company's call center or a live chat online with an experienced motorcycle technician, J&P Cycles remains dedicated to bikers as it rides the bumpy road into the future.