Instagram Announces Shoppable Photo Tags

E-commerce and social are yet again collaborating. Instagram is the latest social platform to test out a shoppable element, announcing this week that it will start showing shoppable tags on over 20 retail brands’ posts, including Kate Spade, Warby Parker and JackThreads, to iOS users in the U.S. Retailers can now tag items in their photos, which are hidden behind a “Tap to view products” button. After selecting their product of choice, users see an in-app details page with a specific product’s price, description, additional photos and a “Shop Now” button to buy it.