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"Retailers need to leverage analysis to determine multichannel shopping behaviors in their customer bases," Baker added. This means creating promotions that are consistent across all channels. "If you have a promotion on your website, make sure it aligns with your point-of-sale materials in your stores," Baker said. "Make sure your return policies are consistent across all channels as well."
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- People:
- Van Baker
- Places:
- San Francisco
E
Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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