Editor’s Take: A Take on Acquisitions of All Kinds
“Bring it on!” I thought. Last year, when I presided over our Catalog Success 200 for a first go-round, I was warned that this chart had something of a controversial history during its prior four years. I prepared myself for a torrent of e-mails and phone calls after we published that issue, but to my surprise, we got next to none; only several compliments.
Years ago, an editorial director at a company I once worked for said something I’ll never forget: “I love getting hate mail, and hate getting complimentary mail.” I’d have welcomed “hate” mail about our chart, but that’s never our intent here. This chart doesn’t set out to tell you who are the biggest and therefore the “best” multichannel marketers. It shows those that have grown the key element of their companies — the 12-month housefile — the fastest over the past year. There are catalogers of all sizes on this chart. But if you’re in the market for acquisitions, chances are you’re looking for smaller, faster-growing companies than larger, shrinking ones.
So take a good look at our chart. These are the real movers and shakers of the business, large, medium and small, and you’ll find many that don’t ordinarily show up on your radar screen. And please, if you have any thoughts on the Catalog Success 200, positive or negative, let us know about it. It’s our goal to improve the quality of the chart every year.
On infoUSA’s Latest Absorption
Getting back to acquisitions, these days just about anybody in the catalog/multichannel business has an opinion on infoUSA’s January acquisition of Direct Media. I asked around and posted a number of opinions in our Feb. 1 Corner View e-newsletter. Upwards of a dozen chimed in; I encourage you to read it if you haven't already. Just go to the CatalogSuccess.com Web site and click on "free e-newsletters" toward the top of our homepage. You'll be able to access it from there.