Industry Eye

Remember the three rules of advertising: 1. Benefit, 2. Benefit, 3. Benefit. And as long as my wig stays on straight, I’m OK with looking foolish.

Sarah Fletcher
creative director
Catalog Design Studios

Omaha Steaks’ Ron Eike Joins Editorial Board
With this issue, Ron Eike, director of operations for Omaha Steaks, joins the Catalog Success editorial board. Since enlisting with the catalog/multichannel marketer of premium beef and gourmet frozen foods in 1986, Ron’s areas of responsibility have included fulfillment, logistics, customer service, order processing, mail processing, copy center, administrative services and store inventory.

“I tapped Ron to join our board to bring his many years of experience in catalog/multichannel fulfillment matters on board,” says Editor-in-Chief Paul Miller. “We’ll turn to Ron and his hands-on experience in back-end matters to help beef up our fulfillment coverage.”