Gilbert offered these tips — fleshed out to give more actionable advice — in his article “Reduce Mailing Costs,” published in the Oct. 11 edition of Idea Factory, the Catalog Success e-newsletter. Each week, we publish a series of articles offering practical strategies for catalogers and e-merchants. If you don’t already subscribe to this free e-newsletter, you can sign up at: www.catalogsuccess.com/ideafactory.
We’ve also posted Gilbert’s tips on the Catalog Marketing and Merchandising page in the “Communities” section of this site. Visit this page often for steps you can take to help manage your business more efficiently and grow sales.