Improve Retail Marketing With Customer-Driven Video Interaction

Video also makes consumers more likely to buy your product or service. An Invodo study revealed that over half of consumers (52 percent) say they're more confident about buying after viewing a product video. While these statistics underscore the importance of using video for online marketing, there's another factor to consider: shrinking attention spans. Consumers’ attention spans average about eight seconds now, down from 12 seconds in 2000.