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"Our advertisers know exactly who is seeing their ads and how many times they're being viewed," said Kris Golshan, TexTango's vice president of business development, in a TexTango press release. "In a digital world where there's so much 'noise,' it's hard to get your message out, much less into the hands of your target consumer. Companies using the TexTango portal have the ability to bull's-eye their ideal demographic, providing the comfort of knowing their message is being seen not only by the users, but also by their social network of friends — a true viral marketing portal."