Editor's Note: I'm Here to Serve

I'm using this space to let you know that my main goal as editor-in-chief of AAROI is to make our magazine, website and e-letter as relevant, timely and helpful to you as I possibly can. We're all going through rough times right now — despite the great online retail holiday sales news I'm hearing as I write this — and I know you turn to AAROI for tips and tactics to make your business as successful as it can be. That's why AAROI's focus will continue to be on what matters to you most: the integration of sales channels, including print/catalog, transactional websites, email, brick-and-mortar retail, mobile, social media and more.