How Your Search Box Can Inform Marketing Strategy

One thing the survey does show is that retailers consider site search to be an important component of their online storefronts. Respondents said that site search is one of their top three priorities for 2014. However, not many businesses go the extra step to use search insights to improve how they communicate with customers. Only 25 percent said they integrate site search data into emails to create custom campaigns, and just 27 percent said they create search engine-optimized landing pages populated with search results.