6 Tips for Using Pinterest to Promote Your Retail Business

5. Be social and get involved. Pinterest is a social site, so comment (positively) and get involved with relevant communities. As far as your own customers are concerned, interact as often as you can. Consider organizing competitions or members-only boards as these often prove popular with online consumers.

6. Localize content. If you're targeting international audiences, it helps if you localize your content. Be aware of cultural differences and localize your keywords. The terms people use to search for the same thing and a straight dictionary translation won't always produce the most effective keywords. If you have the resources, brainstorm new keywords with a native-speaking translator and run them through the relevant keyword tools.

Christian Arno is the managing director of Lingo24, a translation service provider.