6 Tips for Using Pinterest to Promote Your Retail Business
"Last year Pinterest passed the threshold of being something new and interesting to a tool that should be a mainstay in retailers’ marketing mixes," West said.
So how exactly can Pinterest help promote your retail business and how can you use it to its fullest potential? Consider these tips:
1. Optimize your profile. You only get one chance to make a first impression, and your "About" section is likely to be the first thing people look at when they land on your profile. With just 160 characters to make an impact, you need to be concise and sum up the most important points quickly. Use strong keywords while introducing your brand and explaining what it does. Try to convey your credibility/expertise in the areas you intend to pin about most. You should also make sure you add your location. Local search is getting more important and can help you reach prospects in your area.
2. Organize your boards. Give each board you create a short but catchy, descriptive and keyword-rich name. Make sure the name reads naturally, however. Visitors can skim your board titles quickly and easily, deciding which ones they want to take a closer look at or follow. You should also aim to keep your boards quite narrowly segmented. Instead of a single board for recipes, split them into further categories such as quick lunches, desserts, winter warmers, etc.
3. Add "Pin It" buttons. Social media integration is becoming increasingly important and "Pin It" is similar to a "Share" button. A "Pin It" button makes it easier for other people to pin your images. While you're at it, add a "Follow" button for your Pinterest profile at the same time.
4. Pin frequently. The more quality images you pin, the more likely you are to have people discover, like, follow or comment on your pins. Don't just stick to the hard sell by pinning your own products. Make boards on related areas that don't look like product catalogs; discover and repin images pinned by others. Images that are vertically aligned tend to get more repins and clicks than horizontal ones.