Profile of Success: Experimenting with Time
WHAT APPEALS TO HIM MOST ABOUT THE CATALOG/MULTICHANNEL BUSINESS: Childhood memories. Even as a young boy, Burns had a penchant for mail order. “When I was a kid, I used to love mail ordering,” he says. “I’d collect Bazooka Joe comics and try to get the kazoo or the whistle that you got if you sent in a buck and 100 Bazooka Joes. So just the whole idea of mail order was always appealing to me.”
WHO HIS MENTORS OR PRIMARY INFLUENCES ARE IN THE CATALOG BUSINESS: “I don’t know him personally, but Robert Edmund is somewhat of a legend in the direct marketing industry,” Burns says. “Otherwise, I look at old catalogs and listen to what life-long customers say and what industry veterans tell me at conferences, and try to stay true to the brand.”
To read or listen to the full interview, visit CatalogSuccess.com and find Profile of Success (Complete Interview): A Chat with Tim Burns.