How Souplantation & Sweet Tomatoes Found Success With Its Email and Social Media Campaigns

While we don't usually cover restaurant chains here at The ROI Report, a presentation I listened in on at the Email Evolution Conference in Miami earlier this month made me change my mind.

During the presentation, attendees learned how Souplantation & Sweet Tomatoes — a healthy-eating restaurant chain with 112 establishments in 15 states — grew its monthly Club Veg email newsletter membership from 712,000 subscribers in September 2008 to 1.2 million subscribers to date through several email and social media initiatives.