Retail: Retail's Final Frontier?
How some stores could evolve (digress?) into showrooms (Part 3 of 3)
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Fortunately for enterprising retailers, the internet is rapidly evolving as a merchandising and marketing medium to help them respond. It won’t be quick or easy. But for those committed to really getting to know their customers and willing to cede a significant level of control back to consumers, while re-engineering their models to conduct business in real internet time, the future is there for the taking.
Rick Braddock is chairman/CEO of online grocer FreshDirect (email@example.com). Donn Rappaport is founder and chairman of data marketing services provider ALC, and CEO of Zumbox, a paperless postal system (firstname.lastname@example.org).
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